Sarah Butler, in the Guardian, reports on chocolate sales, which have soared in these times. October 2020.
Spending on chocolate has soared by £50m year on year, powered by sales of chocolate bars bought in supermarkets to eat at home.
The increase in sales of multipacks and large “sharing bars” has offset a dip in sales of single bars, often impulse buys to eat on the go, from newsagents and other outlets.
While the £50m sales increase is only 3% up on the total value of chocolate sales, the amount of chocolate eaten is likely to have risen by two or three times that level because the kind of chocolate bought in supermarkets is so much cheaper.
Sales of multipacks of chocolate bars in supermarkets are up by more than a fifth, according to analysts at research group Kantar.
But the biggest increase has come from large chocolate blocks, sales of which are up nearly 46% in supermarket outlets.
Waitrose said its sales of big sharing bars of brands such as Cadbury Dairy Milk were up by 37% as shoppers turned to comfort eating during the lockdown.
However, demand for the supermarket’s premium own-label bars was also up by a fifth as people indulged in what the grocer described as “self-treating at home”.
Sales of small single bars and gift boxes for family and friends have declined after travel and visits to other households were curtailed by government restrictions.
About Sarah Butler: https://www.theguardian.com/profile/sarahbutler