Personal trainer’s frontroom-friendly workouts make him nation’s favourite during coronavirus says Archie Bland, the Guardian. December 2020.
In a year of seismic change, Britain turned to a new national figurehead for answers.
He has curly hair, six-pack abs, and 2.6 million subscribers on YouTube. And according to year-end data released on Monday, one of Joe Wicks’ livestreamed PE classes was the single most popular UK video in the time of coronavirus.
According to YouTube’s first global culture and trends report, the personal trainer – whose frontroom-friendly workout videos for children became a phenomenon during the first national lockdown and have remained a staple ever since – was responsible for the most-viewed video of 2020 outside of music videos and trailers.
With 7.2 million viewers, day one of “PE With Joe” headed a top 10 that also included Phillip Schofield coming out on This Morning, Bayern Munich’s astonishing drubbing of Barcelona, and a group of influencers playing rock, paper, scissors.